Healthy urban baking

How might we make online cake ordering an experience for the bakery?

A design for bakery, Healthy Urban Baking, an app, and website which fulfills the cravings of the customers in a guilt freeway. One can personalize ingredients and preferences as per one's desire. Not only this, but you can also add on cake toppers, messages, and candles as per your likings. A complete healthy dessert guide is here.

Context

UI/UX Design | Freelance Project

3 weeks

Timeframe

Tools

Sketch, Invision Adobe XD, Adobe Photoshop, Adobe Illustrator

Role

Research and synthesis, conceptualization, information architecture, prototyping, visual design, branding

The Opportunity

With the growing health-conscious community, more and more people prefer healthy versions of their sweet cravings. Why not use this as an opportunity and help customers fulfill their craving guilt-free. A home baker - Bhumi Bhangare got many requests from her customers to make the cookies, cakes, and cupcakes healthy. We collaborated for this opportunity and came up with an App and a Website that allows the user to personalize their cravings.

The solution

Healthy Urban Baking allows the user to fulfill their cravings guilt-free. The prompt user interface helps the user to personalize the items as per their choice even when they are not looking for a healthy option. It promotes health awareness and helps the user to make a healthier choice.

Variety of options

Select from a diverse menu. Yes, everything can be customized as per your health needs.

personalize!

You can personalize your preferences as per your diet - low-fat, vegan, regular we have got you covered!

We are always available

You can also add or change your preference through the live chat before placing an order.

Read quick recipes, stories, and many more!

blogs

research and synthesis

deloitte-nl-consumer-the-conscious-consumer-connecting-with-their-health-and-sustainabilit

Food Conscious

I am diabetic and due to my health conditions, I eat only sugar-free foods. It is tough to find sugar-free foods in Thane city hence I never get a cake because all are unhealthy and I can't eat them.

Foodie

I am a foodie and don't have a preference when it comes to food but I would prefer healthy food over calorie-loaded food, any day.

Fitness Fanatic

I have been into fitness for 8 years and I don't consume any unhealthy food, I never have cheat days too but yes, I do crave sweets since I have a sweet tooth. If there is someone who can cater to my needs for healthy desserts I would love it