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re-branding the identity
Context
Freelance Project
Timeframe
1 week
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Role
Brand Identity, Visual Identity
Objective
The objective was to redesign the business cards for an architectural firm giving it a new look while retaining their original identity.
old identity
new identity
Dynamic
Flexible
Key Words
Success
Fluidity
B
Bold
Warmth
explorations
Focusing on the adaptable nature of lines, exploring various patterns that meet design requirements
while infusing a sense of ingenuity.
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Colours used:
Body: Orange
Text: White and Brown
Font used:
Helvetica Bold
Pantone:
X=434,Y=189
HEX #ff5e00
RGB (255,94,0)
CMYK (0,63,100,0)
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